A Brewer campaign positioning Leigh Fibers (Wellford, SC) as a leader in recycling fibers is also introducing its new SafeLeigh™ line of fire-retardant aramids. Leigh keeps fibers out of landfills by turning them into materials used in a wide range of products. The campaign integrates various elements.

Modular exhibit for a mattress industry show used sleep shades to set up the selling proposition, and as handouts.

Capabilities brochure with a pocket for sell sheets is printed on recycled paper.

Print and online ads are boosting web and show traffic and setting up major sales calls.

Publicity by Brewer included a press kit CD and editor briefings.

Website featuring Leigh's solutions, products, facilities, experience, and key markets has doubled traffic.

Custom sample box reinforces Leigh branding while demonstrating product range.