Elopak, Inc.
Our integrated program to introduce Elopak's uniquely-shaped gable-top carton produced great exposure and leads. Key elements were high-impact ads (print and on-line), a U.S. portal page at the European website, and a press tour that put news right into the hands of key trade editors. Brewer handled it all, plus carton mock-ups, focus group research and even decals for dairy delivery trucks.
For tips on a variety of marketing communications subjects, click here.