Leigh Fibers
Leigh Fibers' first-ever marcom campaign positions the company as a leader in recycling fibers that would otherwise be landfilled, and introduces SafeLeigh™ fire-retardant aramids. Brewer developed a branding message, then communicated it in selling tools (brochure, trade show exhibit, website messaging, sample kit), print and online ads, and publicity. Press coverage and website traffic reached new heights, and trade show visitors asked for SafeLeigh by name.
For tips on a variety of marketing communications subjects, click here.