Why Advertising Makes Sense
There are many good reasons to advertise, and we've collected 20 of the most compelling (with data and sources) in a fast-moving PowerPoint presentation.
The Power of e-Media in a Challenging Economy
Get an overview of e-media opportunities for B2B marketers in this 8-page white paper from Brewer Associates. It explains everything from search engine marketing to podcasts, with examples and industry statistics.
Articles
Most of these Brewer-written articles were for the Design News marketing e-newsletter. "Invest in the Future" was published in FF Journal and "Call in the CIA" in Metalworking Marketer.
Call in the CIA (Competitive Intelligence Audit)